WineCrasher.com: An All New Way to Buy Wine
It’s pretty amazing to look at what technologies like Priceline have done to travel, or even eBay for used goods. They’ve created a game, a market really between what a consumer is willing to pay, and what the seller is willing to let it go for.
New Internet technologies have spread the ability of consumers and producers to reach each other in all new ways. The benefit to the consumer is better pricing, while the seller gets access to more buyers, and therefore a higher volume. It’s really a win-win, and in the wine world, there’s a new entry aiming to connect buyers and sellers in all new ways, and that’s WineCrasher.com.
WineCrasher aims to redefine how consumers buy wine, by presenting all the information about bottles – the price, the region, the varietal and the ratings, just not the producer. By hiding the producer until after the customer checks out, WineCrasher can sell wine below the lowest advertised price.
How it Works. I ordered some wine through WineCrasher to see how it worked. You start by searching as you would anywhere else, red, white or sparkling. From there, you find a list of wines by type/region. For instance, a Chateauneuf-du-pape Reserve, or a 2011 Tuscany Sangiovese, 2014 Chablis Premier Cru. From there, you see the price along with ratings from top wine critics. There’s a description of the wine along with the country, region, sub-region, color, and varietal. There’s also a note that guarantees the wine is the best price on the web with a “last checked” on date. You see everything but the label, and the producer. That is, until you buy.
Once you complete your checkout, the label and producer are shown to you right away. The wines come with a 30-day guarantee and a $5 restocking fee, if you decline the order once the labels are shown (just to discourage people from ordering to see the labels and cancelling).
Checkout was smooth and the wine arrived in a timely manner. At the time I ordered there was a $10 shopping special. There still appears to be $5 shipping in CA, which is pretty amazing.
It will be fun to follow WineCrasher and see where they take this. Anything that brings down the price of great wine is a thumbs up in my book.
Have you ordered wine from WineCrasher.com? How was your experience? Are there other new models like this you’ve tried to find good wine and good value? Let us know in the comments below.